5 diciembre, 2018
Conversational Marketing along the Shopsumer Journey
It is becoming more and more important to maintain engaging conversations with the Shopsumer at…
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Blog
20 febrero, 2018
ISPO Munich 2018: So könnte die Zukunft des Shopping aussehen
Dieser Artikel ist eine direkte Wiedergabe des Originals auf: https://www.ispo.com/trends/ispo-munich-2018-so-koennte-die-zukunft-des-shopping-aussehen Die Vorteile der Digitalisierung nutzen, aber…
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2 noviembre, 2017
10th anniversary The Shopsumer Institute, October 2017
By Martin vom Stein, Managing Director The Shopsumer Institute and author of “WhatsApp Retail“ 10…
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2 noviembre, 2017
1st Retail & Digital Transformation Congress, Madrid 2017
By Martin vom Stein, Managing Director The Shopsumer Institute and author of "WhatsApp Retail" On…
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10 noviembre, 2016
American Presidential Elections 2016 : Lessons to learn for Shopsumer Marketing
American Presidential Elections 2016: Lessons to learn for Shopsumer Marketing By Martin vom Stein, Managing…
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21 septiembre, 2016
New book: “WhatsApp Retail” out now!
The new book is out: "WhatsApp Retail", now in English available at Amazon for Kindle.…
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4 mayo, 2015
Retail Online and Offline – Why Omnichannel is just a hype
The progressive crowd of Marketing gurus and Retail experts have long changed their vocabulary from…
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27 marzo, 2015
Shopper Marketing Webinar | The Shopsumer Institute | May 7, 2015 10:00
Shopper Marketing – How to build an engaging Category Story Shopsumer Institute webinar, on May 7,…
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24 marzo, 2015
Retail Design Expo in London 2015 | The Shopsumer Institute
© Photo : Retail Design Expo | London 2015 INTERACTIVE RETAIL DESIGN – A Shopsumer’s…
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16 marzo, 2015
THE CATEGORY STORY
THE CATEGORY STORY – make sure your entire organisation clearly understands the way you have…
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10 marzo, 2015
THE PATH-TO-PURCHASE
THE PATH-TO-PURCHASE – there is loads of touchpoints between advertising and the point of sale…
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5 marzo, 2015
SHOPSUMER – things your future customer will challenge you on
There is much talk about changing consumer and shopper behaviour, yet we still think mostly…
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