Founded in 2007, we are specialists in Consumer Goods and Retail with vast consulting expertise from numerous projects with international bluechip companies. The new final customer, the SHOPSUMER, with his objective to optimise his time and money budget by selecting the right suppliers for his global shopping basket, is our guiding principle in all consulting projects to guarantee our clients’ resources are truly customer-oriented.
Our consulting expertise
We are obsessed with the Customer Journey, or Shopsumer Journey, as we call it. Due to the proliferation of new touch points, both in the physical as well as in the digital environment, companies need to constantly fine-tune and update their commercial investments to seek the best impact.
We help companies to re-think their organisational structures, align processes and harmonise metrics with the aim to maximise ROI and enhance Shopsumer centricity. The result is an integrated Shopsumer Activation Strategy©, which we complement with the development of methodologies, technologies and tools to facilitate clear differentiation via a unique Shopsumer experience.
Shopsumer Activation Strategy
Companies often follow generic modes of commercial investment of the entire category / sector, instead of seeking better ROI by changing the Customer Journey. Sketching your current commercial strategy in our model of the Shopsumer Journey, we detect opportunities for more effective interaction along touch points that ensure competitive advantage and draw the path for efficient implementation
A Little Of Our History
Martin vom Stein created THE SHOPSUMER INSTITUTE in 2007 after a long career in international Sales & Marketing at FMCG multinational Henkel. In 2008 he published his first book, “La Revolución del Shopsumer” (Gestión 2000), which is currently being re-edited to update the content. It underlined the need for new organisational structures at both FMCG manufacturers and retailers to face the challenges of the new final customer, the SHOPSUMER.