The Shopsumer Institute

The Customer Journey Experts

Designing effective Customer Journeys with the Shopsumer Activation Strategy© since 2007.

About Us

Driving efficient interaction along the Shopsumer Journey

Marketing-Mix Strategy

Creating the Marketing Strategy for the future
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Shopsumer & Customer Centricity

The entire organisation focused on the Shopsumer

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Omnichannel Strategy

Online and offline – fully integrated

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Shopsumer Insights

Market Research around the Shopsumer
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Shopsumer activation strategy

Building the perfect Shopsumer Journey

Operational & Executional Excellence

Metrics and measurement for success
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Digital Engagement & Conversational Marketing

Digital Marketing with effective conversion
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Category Management & Merchandising

Building the Category Management Strategy and Tactics

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Revenue Growth Management

Analysing the profitability of each commercial investment
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Our Clients