Blog – The Shopsumer Institute

SHOPSUMER

5 diciembre, 2018

Conversational Marketing along the Shopsumer Journey

It is becoming more and more important to maintain engaging conversations with the Shopsumer at…

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SHOPSUMER

20 febrero, 2018

ISPO Munich 2018: So könnte die Zukunft des Shopping aussehen

Dieser Artikel ist eine direkte Wiedergabe des Originals auf: https://www.ispo.com/trends/ispo-munich-2018-so-koennte-die-zukunft-des-shopping-aussehen Die Vorteile der Digitalisierung nutzen, aber…

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SHOPSUMER

2 noviembre, 2017

10th anniversary The Shopsumer Institute, October 2017

By Martin vom Stein, Managing Director The Shopsumer Institute and author of “WhatsApp Retail“ 10…

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SHOPSUMER

2 noviembre, 2017

1st Retail & Digital Transformation Congress, Madrid 2017

By Martin vom Stein, Managing Director The Shopsumer Institute and author of "WhatsApp Retail" On…

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SHOPSUMER

10 noviembre, 2016

American Presidential Elections 2016 : Lessons to learn for Shopsumer Marketing

American Presidential Elections 2016: Lessons to learn for Shopsumer Marketing By Martin vom Stein, Managing…

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SHOPSUMER

21 septiembre, 2016

New book: «WhatsApp Retail» out now!

The new book is out: "WhatsApp Retail", now in English available at Amazon for Kindle.…

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SHOPSUMER

4 mayo, 2015

Retail Online and Offline – Why Omnichannel is just a hype

The progressive crowd of Marketing gurus and Retail experts have long changed their vocabulary from…

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CATEGORY STORY

27 marzo, 2015

Shopper Marketing Webinar | The Shopsumer Institute | May 7, 2015 10:00

Shopper Marketing – How to build an engaging Category Story Shopsumer Institute webinar, on May 7,…

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SHOPSUMER

24 marzo, 2015

Retail Design Expo in London 2015 | The Shopsumer Institute

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CATEGORY STORY

16 marzo, 2015

THE CATEGORY STORY

THE CATEGORY STORY – make sure your entire organisation clearly understands the way you have…

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SHOPSUMER

10 marzo, 2015

THE PATH-TO-PURCHASE

THE PATH-TO-PURCHASE – there is loads of touchpoints between advertising and the point of sale…

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SHOPSUMER

5 marzo, 2015

SHOPSUMER – things your future customer will challenge you on

There is much talk about changing consumer and shopper behaviour, yet we still think mostly…

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