{"id":5206,"date":"2026-11-09T15:50:51","date_gmt":"2026-11-09T15:50:51","guid":{"rendered":"https:\/\/www.theshopsumerinstitute.com\/servicios\/shopsumer-activation-strategy\/"},"modified":"2026-11-09T15:50:58","modified_gmt":"2026-11-09T15:50:58","slug":"shopsumer-activation-strategy","status":"publish","type":"page","link":"https:\/\/www.theshopsumerinstitute.com\/es\/servicios\/shopsumer-activation-strategy\/","title":{"rendered":"Shopsumer Activation Strategy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Muchas veces las compa\u00f1\u00edas siguen modos gen\u00e9ricos de la categor\u00eda \/ el sector en su inversi\u00f3n comercial, en lugar de buscar mejor retorno de la inversi\u00f3n a trav\u00e9s de un cambio de la Customer Journey. Esquematizando su estrategia comercial actual en nuestro modelo del Shopsumer Journey, detectamos oportunidades para una interacci\u00f3n m\u00e1s efectiva en los puntos de contacto para garantizar ventajas competitivas y planificar un camino de implantaci\u00f3n eficiente.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.theshopsumerinstitute.com\/wp-content\/uploads\/2019\/03\/Shopsumer-Activation-Strategy-explained-ENGLISH.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">TSI SHOPSUMER ACTIVATION STRATEGY<\/a><\/div>\n\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.theshopsumerinstitute.com\/wp-content\/uploads\/2019\/03\/Category-Story-Sheet-explained-ENGLISH.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">TSI CATEGORY STORY SHEET<\/a><\/div>\n<\/div>\n<div class=\"sharing-default-minimal post-bottom\"><div class=\"nectar-social default\" data-position=\"\" data-rm-love=\"0\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a href=\"#\" class=\"nectar-love\" id=\"nectar-love-5206\" title=\"Love this\"> <i class=\"icon-salient-heart-2\"><\/i><span class=\"love-text\">Love<\/span><span class=\"total_loves\"><span class=\"nectar-love-count\">0<\/span><\/span><\/a><a class='facebook-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-facebook'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Share this'> <i class='fa icon-salient-x-twitter'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='pinterest-share nectar-sharing' href='#' title='Pin this'> <i class='fa fa-pinterest'><\/i> <span class='social-text'>Pin<\/span> <\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Elaborando el Shopsumer Journey perfecto<\/p>\n","protected":false},"author":1,"featured_media":5109,"parent":4497,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"template-service.php","meta":{"footnotes":""},"class_list":["post-5206","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/pages\/5206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/comments?post=5206"}],"version-history":[{"count":1,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/pages\/5206\/revisions"}],"predecessor-version":[{"id":5270,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/pages\/5206\/revisions\/5270"}],"up":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/pages\/4497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/media\/5109"}],"wp:attachment":[{"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/media?parent=5206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}