{"id":4497,"date":"2019-04-01T14:55:51","date_gmt":"2019-04-01T14:55:51","guid":{"rendered":"http:\/\/www.theshopsumerinstitute.com\/?page_id=4497"},"modified":"2019-04-25T10:27:11","modified_gmt":"2019-04-25T10:27:11","slug":"servicios","status":"publish","type":"page","link":"https:\/\/www.theshopsumerinstitute.com\/es\/servicios\/","title":{"rendered":"Servicios"},"content":{"rendered":"[vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb bg_image=\u00bb4407&#8243; bg_position=\u00bbleft center\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb10%\u00bb bottom_padding=\u00bb10%\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#263336&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb1&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb parallax_bg=\u00bbtrue\u00bb parallax_bg_speed=\u00bbfast\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; 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style=\u00bbhalf_text\u00bb]\n<h1>Servicios<\/h1>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb1&#8243; divider_color=\u00bbdefault\u00bb custom_height=\u00bb50&#8243;][vc_column_text]Lo que podemos hacer por vosotros[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb7\/12&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb bg_color=\u00bb#ffffff\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_position=\u00bball\u00bb background_color=\u00bb#f4f4f4&#8243; background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb][vc_custom_heading text=\u00bbShopsumer &amp; Customer Centricity\u00bb font_container=\u00bbtag:h2|font_size:40|text_align:left|line_height:50px\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_custom_heading text=\u00bbDiferentes responsabilidades \/ departamentos comerciales con presupuestos separados a veces conllevan diferencias fundamentales en la percepci\u00f3n de las necesidades del Shopsumer, mientras la gesti\u00f3n del Shopsumer Journey es una tarea transversal en la empresa. Ayudamos a nuestros clientes en la creaci\u00f3n de estructuras organizativas, procesos y herramientas para mejorar la eficiencia de sus recursos de Marketing y Ventas.\u00bb font_container=\u00bbtag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)\u00bb use_theme_fonts=\u00bbyes\u00bb][nectar_btn size=\u00bblarge\u00bb button_style=\u00bbsee-through-2&#8243; hover_text_color_override=\u00bb#ffffff\u00bb icon_family=\u00bbnone\u00bb url=\u00bbhttp:\/\/www.theshopsumerinstitute.com\/es\/servicios\/shopsumer-customer-centricity\/\u00bb text=\u00bbM\u00e1s informaci\u00f3n\u00bb margin_top=\u00bb30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; background_image=\u00bb4460&#8243; enable_bg_scale=\u00bbtrue\u00bb column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; background_image=\u00bb4466&#8243; enable_bg_scale=\u00bbtrue\u00bb column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][\/vc_column][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_position=\u00bball\u00bb background_color=\u00bb#ffffff\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb][vc_custom_heading text=\u00bbOmnichannel Strategy\u00bb font_container=\u00bbtag:h2|font_size:40|text_align:left|line_height:50px\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_custom_heading text=\u00bbUna experiencia fluida del Shopsumer a trav\u00e9s de todos los diferentes canales de acceso, tanto en comunicaci\u00f3n como en el eCommerce, es fundamental para una conversi\u00f3n efectiva de clientes potenciales en compradores. Elaboramos procesos y herramientas para hacer su estrategia omnicanal muy especial, asegurando una conversi\u00f3n \u00f3ptima y m\u00e1xima satisfacci\u00f3n del Shopsumer.\u00bb font_container=\u00bbtag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)\u00bb use_theme_fonts=\u00bbyes\u00bb][nectar_btn size=\u00bblarge\u00bb button_style=\u00bbsee-through-2&#8243; hover_text_color_override=\u00bb#ffffff\u00bb icon_family=\u00bbnone\u00bb url=\u00bbhttp:\/\/www.theshopsumerinstitute.com\/es\/servicios\/omnichannel-strategy\/\u00bb text=\u00bbM\u00e1s informaci\u00f3n\u00bb margin_top=\u00bb30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb bg_color=\u00bb#ffffff\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_position=\u00bball\u00bb background_color=\u00bb#f4f4f4&#8243; background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb][vc_custom_heading text=\u00bbOperational &amp; Executional Excellence\u00bb font_container=\u00bbtag:h2|font_size:40|text_align:left|line_height:50px\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_custom_heading text=\u00bbEn el negocio, solamente los n\u00fameros permiten una comparaci\u00f3n efectiva. Desarrollamos m\u00e9tricas y KPIs para cada una de las variables del Shopsumer-Marketing-Mix para recabar la informaci\u00f3n por personal en tienda, vendedores o merchandisers con escalas de evaluaci\u00f3n simples y agregamos las puntuaciones para un an\u00e1lisis r\u00e1pido con el fin de obtener insights.\u00bb font_container=\u00bbtag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)\u00bb use_theme_fonts=\u00bbyes\u00bb][nectar_btn size=\u00bblarge\u00bb button_style=\u00bbsee-through-2&#8243; hover_text_color_override=\u00bb#ffffff\u00bb icon_family=\u00bbnone\u00bb url=\u00bbhttp:\/\/www.theshopsumerinstitute.com\/es\/servicios\/operational-executional-excellence\/\u00bb text=\u00bbM\u00e1s informaci\u00f3n\u00bb margin_top=\u00bb30&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; background_image=\u00bb4468&#8243; enable_bg_scale=\u00bbtrue\u00bb column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; background_image=\u00bb4471&#8243; enable_bg_scale=\u00bbtrue\u00bb column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][\/vc_column][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_position=\u00bball\u00bb background_color=\u00bb#ffffff\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb][vc_custom_heading text=\u00bbRevenue Growth Management\u00bb font_container=\u00bbtag:h2|font_size:40|text_align:left|line_height:50px\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_custom_heading text=\u00bbPara obtener crecimiento rentable es necesario analizar cada d\u00f3lar invertido por su efectividad. 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