{"id":4489,"date":"2019-04-01T14:33:30","date_gmt":"2019-04-01T14:33:30","guid":{"rendered":"http:\/\/www.theshopsumerinstitute.com\/?page_id=4489"},"modified":"2019-04-25T10:23:49","modified_gmt":"2019-04-25T10:23:49","slug":"empresa","status":"publish","type":"page","link":"https:\/\/www.theshopsumerinstitute.com\/es\/empresa\/","title":{"rendered":"Empresa"},"content":{"rendered":"[vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb bg_image=\u00bb4367&#8243; bg_position=\u00bbleft center\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb10%\u00bb bottom_padding=\u00bb10%\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#263336&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb1&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb parallax_bg=\u00bbtrue\u00bb parallax_bg_speed=\u00bbfast\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb5\/12&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][nectar_highlighted_text highlight_color=\u00bb#ff1053&#8243; style=\u00bbhalf_text\u00bb]\n<h1>Nuestra experiencia en consultor\u00eda<\/h1>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb1&#8243; divider_color=\u00bbdefault\u00bb custom_height=\u00bb50&#8243;][vc_column_text]Fundada en 2007, somos especialistas en Gran Consumo y Retail con amplia experiencia de consultor\u00eda en numerososo proyectos con compa\u00f1\u00edas multinacionales. El nuevo cliente final, el SHOPSUMER, con su objetivo de optimizar sus presupuestos de tiempo y de dinero a trav\u00e9s de la selecci\u00f3n de los proveedores m\u00e1s apropiados de su cesta de compra global, es nuestro leitmotiv en todos los proyectos para garantizar que los recursos de nuestros clientes realmente est\u00e9n\u00a0generando impacto en el cliente final.[\/vc_column_text][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb7\/12&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb bg_color=\u00bb#ffffff\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb5%\u00bb bottom_padding=\u00bb5%\u00bb overlay_strength=\u00bb1&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_custom_heading text=\u00bbNuestra visi\u00f3n\u00bb font_container=\u00bbtag:h5|text_align:left|color:%23bfbfbf\u00bb use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1554129943817{margin-bottom: 10px !important;}\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][split_line_heading]\n<h2>El Shopsumer<\/h2>\n[\/split_line_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_position=\u00bbtop-bottom\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb][vc_column_text css=\u00bb.vc_custom_1554129973675{padding-right: 10% !important;}\u00bb]Estamos obsesionados con el Customer Journey, o Shopsumer Journey, como lo llamamos nosotros. Debido a la proliferaci\u00f3n de nuevos puntos de contacto, tanto en el \u00e1mbito f\u00edsico como digital, las empresas tienen que ajustar y actualizar constantemente sus inversiones comerciales para alcanzar el mayor impacto.[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=\u00bbpadding-3-percent\u00bb column_padding_position=\u00bbtop-bottom\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb delay=\u00bb100&#8243;][vc_column_text css=\u00bb.vc_custom_1554129981741{padding-right: 10% !important;}\u00bb]Ayudamos a las compa\u00f1\u00edas a renovar sus estructuras organizativas, alinear sus procesos y armonizar las m\u00e9tricas con el objetivo de maximizar el ROI y optimizar el foco en el Shopsumer. El resultado es una estrategia de activaci\u00f3n integrada (Shopsumer Activation Strategy\u00a9), que complementamos con el desarrollo de metodolog\u00edas, tecnolog\u00edas y herramientas para facilitar una clara diferenciaci\u00f3n a trav\u00e9s de una experiencia \u00fanica del Shopsumer.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb full_height=\u00bbyes\u00bb columns_placement=\u00bbstretch\u00bb bg_color=\u00bb#232323&#8243; scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_position=\u00bball\u00bb background_color=\u00bb#ffffff\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_custom_heading text=\u00bbShopsumer Activation Strategy\u00bb font_container=\u00bbtag:h2|font_size:40|text_align:left|line_height:50px\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_column_text css=\u00bb.vc_custom_1554130003173{margin-top: 30px !important;margin-bottom: 30px !important;}\u00bb]Muchas veces las compa\u00f1\u00edas siguen modos gen\u00e9ricos de la categor\u00eda \/ el sector en su inversi\u00f3n comercial, en lugar de buscar mejor retorno de la inversi\u00f3n a trav\u00e9s de un cambio de la Customer Journey. Esquematizando su estrategia comercial actual en nuestro modelo del Shopsumer Journey, detectamos oportunidades para una interacci\u00f3n m\u00e1s efectiva en los puntos de contacto para garantizar ventajas competitivas y planificar un camino de implantaci\u00f3n eficiente.[\/vc_column_text][divider line_type=\u00bbFull Width Line\u00bb line_thickness=\u00bb1&#8243; divider_color=\u00bbdefault\u00bb custom_height=\u00bb100&#8243;][nectar_btn size=\u00bbsmall\u00bb open_new_tab=\u00bbtrue\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbAccent-Color\u00bb icon_family=\u00bbnone\u00bb url=\u00bb\/wp-content\/uploads\/2019\/03\/Shopsumer-Activation-Strategy-explained-ENGLISH.pdf\u00bb text=\u00bbTSI SHOPSUMER ACTIVATION STRATEGY\u00bb][nectar_btn size=\u00bbsmall\u00bb open_new_tab=\u00bbtrue\u00bb button_style=\u00bbregular\u00bb button_color_2=\u00bbAccent-Color\u00bb icon_family=\u00bbnone\u00bb url=\u00bb\/wp-content\/uploads\/2019\/03\/Category-Story-Sheet-explained-ENGLISH.pdf\u00bb text=\u00bbTSI CATEGORY STORY SHEET\u00bb][\/vc_column][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; background_image=\u00bb4398&#8243; enable_bg_scale=\u00bbtrue\u00bb column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/2&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][\/vc_column][\/vc_row][vc_row type=\u00bbfull_width_content\u00bb full_screen_row_position=\u00bbmiddle\u00bb equal_height=\u00bbyes\u00bb content_placement=\u00bbmiddle\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bbdark\u00bb text_align=\u00bbleft\u00bb overlay_strength=\u00bb0.3&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; background_image=\u00bb4679&#8243; enable_bg_scale=\u00bbtrue\u00bb column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb1\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][\/vc_column][vc_column column_padding=\u00bbpadding-10-percent\u00bb column_padding_position=\u00bball\u00bb background_color=\u00bb#ffffff\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb2\/3&#8243; tablet_width_inherit=\u00bbdefault\u00bb tablet_text_alignment=\u00bbdefault\u00bb phone_text_alignment=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb][vc_row_inner column_margin=\u00bbdefault\u00bb text_align=\u00bbleft\u00bb][vc_column_inner column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb column_link_target=\u00bb_self\u00bb width=\u00bb1\/1&#8243; tablet_width_inherit=\u00bbdefault\u00bb column_border_width=\u00bbnone\u00bb column_border_style=\u00bbsolid\u00bb bg_image_animation=\u00bbnone\u00bb enable_animation=\u00bbtrue\u00bb animation=\u00bbfade-in-from-bottom\u00bb][vc_custom_heading text=\u00bbUn poco de nuestra historia\u00bb font_container=\u00bbtag:h5|text_align:left|color:%23bfbfbf\u00bb use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1554130016438{margin-bottom: 10px !important;}\u00bb][vc_custom_heading text=\u00bbEl Fundador\u00bb font_container=\u00bbtag:h2|font_size:40|text_align:left|line_height:50px\u00bb use_theme_fonts=\u00bbyes\u00bb][vc_custom_heading text=\u00bbMartin vom Stein cre\u00f3 THE SHOPSUMER INSTITUTE en 2007 despu\u00e9s de una larga carrera internacional en Ventas &amp; Marketing en la multinacional Henkel. En 2008 public\u00f3 su primer libro , \u201cLa Revoluci\u00f3n del Shopsumer\u201d (Gesti\u00f3n 2000), el cual se est\u00e1 re-editando actualmente para actualizar su contenido. Remarc\u00f3 la absoluta necesidad de nuevas estructuras organizativas en distribuidores tanto como fabricantes del sector Gran Consumo para hacer frente a los nuevos retos que plantea el nuevo cliente final, el SHOPSUMER.\u00bb font_container=\u00bbtag:p|text_align:left|color:rgba(10%2C10%2C10%2C0.6)\u00bb use_theme_fonts=\u00bbyes\u00bb][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=\u00bbfull_width_background\u00bb full_screen_row_position=\u00bbmiddle\u00bb bg_image=\u00bb4367&#8243; bg_position=\u00bbleft center\u00bb bg_repeat=\u00bbno-repeat\u00bb scene_position=\u00bbcenter\u00bb text_color=\u00bblight\u00bb text_align=\u00bbleft\u00bb top_padding=\u00bb10%\u00bb bottom_padding=\u00bb10%\u00bb enable_gradient=\u00bbtrue\u00bb color_overlay=\u00bb#263336&#8243; gradient_direction=\u00bbleft_to_right\u00bb overlay_strength=\u00bb1&#8243; shape_divider_position=\u00bbbottom\u00bb bg_image_animation=\u00bbnone\u00bb parallax_bg=\u00bbtrue\u00bb parallax_bg_speed=\u00bbfast\u00bb shape_type=\u00bb\u00bb][vc_column column_padding=\u00bbno-extra-padding\u00bb column_padding_position=\u00bball\u00bb background_color_opacity=\u00bb1&#8243; background_hover_color_opacity=\u00bb1&#8243; column_link_target=\u00bb_self\u00bb column_shadow=\u00bbnone\u00bb column_border_radius=\u00bbnone\u00bb width=\u00bb5\/12&#8243; tablet_width_inherit=\u00bbdefault\u00bb&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4489","page","type-page","status-publish"],"_links":{"self":[{"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/pages\/4489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/comments?post=4489"}],"version-history":[{"count":8,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/pages\/4489\/revisions"}],"predecessor-version":[{"id":4682,"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/pages\/4489\/revisions\/4682"}],"wp:attachment":[{"href":"https:\/\/www.theshopsumerinstitute.com\/es\/wp-json\/wp\/v2\/media?parent=4489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}