{"id":4598,"date":"2019-04-18T08:34:10","date_gmt":"2019-04-18T08:34:10","guid":{"rendered":"http:\/\/www.theshopsumerinstitute.com\/?page_id=4598"},"modified":"2026-11-09T15:50:57","modified_gmt":"2026-11-09T15:50:57","slug":"category-management-merchandising","status":"publish","type":"page","link":"https:\/\/www.theshopsumerinstitute.com\/de\/leistungen\/category-management-merchandising\/","title":{"rendered":"Category Management &#038; Merchandising"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Category Management ist eine Standardkompetenz, h\u00e4ufig fehlt es den Herstellern aber an \u00fcberzeugenden Argumenten, um das Wachstum der Warengruppe gemeinsam mit dem H\u00e4ndler zu erarbeiten. Wir f\u00fchren Sie durch das allgemeine Category-Management-Modell und wandeln Information und Analyse in schlagkr\u00e4ftige Win-Win-Strategien um, die eine erfolgreiche Umsetzung in allen 6 CatMan-Variablen zur Folge haben: Sortiment, Platzierung, Pricing, Promotion, Neuprodukteinf\u00fchrung und Digitale Shopper-Kampagnen.<\/p>\n<div class=\"sharing-default-minimal post-bottom\"><div class=\"nectar-social default\" data-position=\"\" data-rm-love=\"0\" data-color-override=\"override\"><div class=\"nectar-social-inner\"><a href=\"#\" class=\"nectar-love\" id=\"nectar-love-4598\" title=\"Love this\"> <i class=\"icon-salient-heart-2\"><\/i><span class=\"love-text\">Love<\/span><span class=\"total_loves\"><span class=\"nectar-love-count\">0<\/span><\/span><\/a><a class='facebook-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-facebook'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='twitter-share nectar-sharing' href='#' title='Share this'> <i class='fa icon-salient-x-twitter'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='linkedin-share nectar-sharing' href='#' title='Share this'> <i class='fa fa-linkedin'><\/i> <span class='social-text'>Share<\/span> <\/a><a class='pinterest-share nectar-sharing' href='#' title='Pin this'> <i class='fa fa-pinterest'><\/i> <span class='social-text'>Pin<\/span> <\/a><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Ausarbeiten der Category Management Strategie und der Taktiken<\/p>\n","protected":false},"author":1,"featured_media":5139,"parent":4527,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-4598","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/pages\/4598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/comments?post=4598"}],"version-history":[{"count":4,"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/pages\/4598\/revisions"}],"predecessor-version":[{"id":5255,"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/pages\/4598\/revisions\/5255"}],"up":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/pages\/4527"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/media\/5139"}],"wp:attachment":[{"href":"https:\/\/www.theshopsumerinstitute.com\/de\/wp-json\/wp\/v2\/media?parent=4598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}