THE CATEGORY STORY

THE CATEGORY STORY – make sure your entire organisation clearly understands the way you have defined to grow the category! Vision or mission statements are nice for product development and the kind of beautiful messages […]

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THE PATH-TO-PURCHASE

THE PATH-TO-PURCHASE – there is loads of touchpoints between advertising and the point of sale Have you ever seen WhatsApp or Uber on TV? Do they sell at Amazon or Walmart? The answer of course […]

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SHOPSUMER – things your future customer will challenge you on

There is much talk about changing consumer and shopper behaviour, yet we still think mostly of advertising and the point of sale when it comes to primary destinations of Marketing budgets – at the most […]

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